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USA Pond Extends 2021 Membership Dates, Publishes 2019 Financials

USA Swimming Extends 2021 Membership Dates, Publishes 2019 Financials

USA Swimming's Lath of Directors passed a motion to extend calendar year and seasonal memberships, and push the proposed flex membership changes to 2022. Stock photo via Anne Lepesant

USA Swimming's Lath of Directors passed a motion to extend calendar year and seasonal memberships, and push the proposed flex membership changes to 2022.

The Board of Directors met via Zoom on April 24. The minutes from that meeting include all of USA Swimming's financial figures from 2019, along with the changes to memberships amid the coronavirus pandemic, which shut downwardly club swimming for an extended period of time this spring.

Y'all tin can read the full Lath of Directors meeting minutes from April 24 here. We've pulled out some of the major points beneath:

Membership Extensions & Modifications: calendar, seasonal, flex

United states of america Swimming passed a movement to modify a few forms of membership. Typically, Usa Swimming calendar memberships run from January to December. Per The states Swimming'southward site, new or renewing athlete memberships that are processed after September 1 will give an athlete USA Pond membership through December 31 of the post-obit twelvemonth.

Calendar year membership:USA Swimming will motion upwardly that September one date. Now, whatever membership application or renewal from June 1 onwards will provide membership through Dec of 2021.
Seasonal membership:with the coronavirus cutting brusque many seasonal memberships, The states Pond has allowed members to extend those membership. Any seasonal membership that expired on or after March 31, 2020 can be extended to August xxx.
- In addition, applications for new or renewed seasonal memberships tin enquire for that membership to extend for 150 days after The states Swimming officially lifts its moratorium on sanctioned meets. At this signal, that moratorium is in place through at to the lowest degree the cease of June.
Flex membership:data showed that USA Pond's flex membership (cheaper, but with limits on how many meets an athlete can compete in) could toll the organisation significant revenue, so early this year, USA Swimming passed some changes to the membership. But with financial hardships from the pandemic affecting so many members and member clubs, Us Pond voted in Apr to delay those changes until the 2022 season.

Budget: USA Swimming Worked To Shrink Planned Deficit In 2019

USA Swimming typically cycles its budget on a iv-twelvemonth program. In the outset three years of an Olympic cycle, the arrangement operates at a deficit, with the Olympic year typically bringing in a big plenty surplus to commencement the deficits over the previous three years and bring the upkeep back to even.

But in 2019, USA Swimming says its executive direction fabricated a "concerted and strategic conclusion to materially adjust 2019 programming in society to reduce our overall deficit leading into 2020."

Based on that decision, U.s.a. Swimming ultimately reduced its yearly deficit by a lilliputian more $300,000 in 2019 compared to 2018's deficit:

2018: $37,553,627 in operating expenses, $36,099,884 in total revenue for a deficit of about $1.45 million.
2019: $39,866,750 in operating expenses, $38,729,817 in total revenue for a deficit of almost $1.14 one thousand thousand.

Per United states Pond's written report, there were a few factors driving the change:

Sports and events revenue increased, in part due to $241,000 in unbudgeted income from the International Swimming League.
USA Swimming saved expenses in the sport development category by cut the "travel and contract labor" for coach education and evolution and order education and development.
USA Swimming likewise spent less than originally approaching on membership growth and multifariousness programs, "due to programme and curriculum development." The organization spent near $207,769 on growth and diverseness, most of that coming from the $72,877 Diversity Select Army camp.
- While the original budget had "diversity management back up" set to well-nigh double from $65,600 in 2018 to $113,500 in 2019, the actual spending actually decreased to just $58,895. USA Swimming says much of that was personnel-related, with one employee's travel budget being moved from this category to a different one, and one vacant post existence filled by an employee who started July i.
United states of america Swimming also saved expenses compared to upkeep with the national squad. The National Inferior Team and the National Open Water group had fewer events than originally scheduled, leading to reduced travel costs. USA Pond also saved about $127,500 in "medals & records" after a 2019 Earth Championships where the team's medal tally was a bit suppressed (14 gold, 27 overall) compared to the previous edition (eighteen gold, 38 overall in 2017).

Meet attendance

The report includes attendance numbers for each of the five 2019 Pro Swim Serial events, plus U.Due south. Nationals (in the summer) and U.S. Open (in the Winter). The Pro Swim Series came in well below goals for ticket sales based on per centum of capacity sold, though U.South. Summer Nationals did sell 99% of its capacity.

Event	Total Ticket Sales	Average per Finals Session	Venue capacity	% of capacity sold
PSS Knoxville	1207	516	m	51.6%
PSS Des Moines	2374	826	800	103.3%
PSS Richmond	1266	344	700	49.1%
PSS Clovis	940	373	700	53.ii%
PSS Total		449		56.1%
U.Due south. Summer Nationals	5902	1180	1192	99.0%
U.S. Open up	3225	806	1950	41.3%

Online Interaction

USA Swimming too tracks digital interaction in a few means:

Unique visits to the USASwimming.org website fell sharply from 2017 to 2018 (5.iv 1000000 to 2.2 million), and just rose slightly in 2019 (2.5 million). But the people who are engaging with the site are returning more often, as unique sessions rose in both 2018 and 2019.
Live streams of contest actually fell off somewhat in 2019, with near 275,000 in 2018 but merely about 248,000 in 2019.
Broadcast numbers (per NBC) aren't totally complete, but did appear to rise dramatically, from merely nether 4 meg in 2018 to almost v.4 million in 2019.

About Jared Anderson

Jared Anderson

Jared Anderson swam for about 20 years. And then, Jared Anderson stopped swimming and started writing near swimming. He's non ill of pond yet. Swimming might be sick of him, though. Jared was a YMCA and high school swimmer in northern Minnesota, and spent his college years swimming breaststroke and occasionally pretending …